It all started with little Charlotte.
It was 2007, and the idea for our little store was growing...
I could feel this precious little person growing inside of me, and everywhere I turned, it seemed there was more news of hormone-disrupting plastics, violated safety standards, and dangerous products. Products designed to nurture and care for our children were putting them at risk.
I started asking questions. What is this product made of? What am I putting onto and into my body? What am I giving to my baby? The resulting answers were frightening.
BPA in my water bottles. Phtalates in my skincare. Dioxins in my shower curtain. Hormone disruptors leaching into my baby's food through cheap plastic storage containers and polycarbonate bottles, PVC vinyl encasing her crib mattress. Even my bubble bath, shampoo, and toothpaste were filled with Sodium Laureth Sufate and Sodium Lauryl Sufate, fragrance, phthalates, preservatives and artificial colours. Dangerous chemicals we take for granted as being safe.
I considered what effect these dangers would have on my baby after she was born. Suddenly organic skin and body care didn't seem so crazy and mountains of bubbles didn't seem so important. If I was having difficulty finding my way, perhaps other mothers were as well. So I started forming a list, adding to it each time I found a truly remarkable product.
Before I knew it, I had a plan for our store. Everything we sell is a safer, better choice. Better and more responsibly made for us and our planet. Higher quality. A plush doll, instead of a PVC doll. Toys and products made from recycled materials. Products that haven't snuck into our country as a novelty item, but that have actually been tested and proven safe for children. Toys made by reputable and trustworthy manufacturers. Clothing made from natural fibres, without added fire-retardants. Products from companies that submit to third-party testing, and meet or exceed ASTM, CSA, CPSA & EU 17 requirements if they are made offshore. We thought of everyone with shelves full of clothing, shoes, toys, gear, and healthy body care for the whole family. And yes, we even have safe bubble bath.
No more excuses. It's time to be healthy.
It's our promise to you!
Because of Government regulations regarding Covid-19 our hours may change. Please visit our website or social media platforms to confirm when we are open.
Tue – Sat: 11am – 5pm
692 Belmont Ave, W.
Kitchener, ON N2M 1N6
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